go Rinso

go Rinso
| ”rmso] in. to fail; to collapse in price. (A play on to go down the drain. Rinso is a laundry soap that goes down the drain after it is used. Used in the context of the securities markets or other financial setting.)
All my drug stocks went Rinso when the president attacked the drug industry.
I knew my bank account would go Rinso after last month’s bills came in.

Dictionary of American slang and colloquial expressions. 2015.

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